The New Dog On The Block

The New Dog On The Block

There's a new Hoxton based fashion brand on the block, but this one is different. Growlmama is setting a new pace, with their first capsule collection of directional dog and human accessories, designed exclusively for the doggie owning fashion pack.

London-based, design-hound Caroline Denyer, the driving force behind the brand was inspired by her love of minimalist, directional fashion and her maniacal dog muse Frida, (half French Bulldog and half Brussels Griffon) as she explains;

“When Frida arrived, I could not find accessories that matched my personal style, or hers for that matter,” says Denyer. “They were either decidedly ‘doggy’ & covered in bones and paw prints or overtly ‘blingy’, and often very girly. I wanted to create something that would have a timeless appeal to any age, gender or mutt.”

The collection entitled 'London' features a (Bombato padded style) Dog Collar, (Double D-ring) Lead, (Clip-on) 'Tidy and Carry' (Posh poop bag) and (Roomy enough to carry everything in with style) Messenger Bag.

Denyer has kept style ethos simple with a base colour palette of Camel or Nero with beautifully handcrafted elements including hand-painted edges and hand-stitching.

Designed in 'GRRR'eat Britain and handcrafted in Ubrique (The luxury leather goods capital of Spain) the collection is styled from beautifully buttery natural vegetable tanned leather and bespoke Growlmama nickel-free hardware for the discerning pooch and stylish owner.

All the items come in beautifully packaged in their signature Growlmama gift boxes and dust tote bag.

Directional accessories for design-minded dogs and the people who love them.

Go Fetch: www.growlmama.com

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