New Products from Absorbine Launched at BETA

New Products from Absorbine Launched at BETA

W. F. Young Inc., manufacturers of the renowned Absorbine® range of grooming, hoof care, fly control and leather care products, have some exciting new products coming to the UK market that will be showcased at BETA International.

CoolDown™ is a new herbal after workout rinse from the Absorbine® stable of products. Made with 12 herbs and essential oils, CoolDown gently cools and refreshes tired horses. Absorbine has been a market leader in innovative horse care products for over 125 years and horse wellbeing is at the heart of the development of CoolDown.

The all-natural formula of CoolDown gently soothes tired muscles, particularly on hot days. CoolDown also conditions the skin and coat, ensuring the cleanliness without stripping out essential oils, making it ideal for daily use. The unique formula includes rosemary oil, peppermint oil, lavender oil, aloe vera juice, arnica extract and sassafras oil. CoolDown comes with the added bonus of a fresh, aromatherapy fragrance which is soothing to both equines and humans.

CoolDown is easy to use: simply add to water and wash the horse down with the solution. As CoolDown is soap free there is no need to wash it off the horse. One 950ml bottle of CoolDown makes a massive 150 litres of liniment solution.

Absorbine have well over a century of expertise in developing liniments and have formulated the gentle, natural CoolDown solution to address the needs of sensitive horses.

The newly designed Absorbine UltraShield® Fly Mask is now available with a removable nose option for extended coverage.

The removable nose option is in addition to the new design of UltraShield Fly Mask which sets the standard in protection in comfort. The mask now benefits from a design overhaul incorporating a combination of high-tech fabrics, improved fit, lightweight durability and an 80% UV protection rating.

The UltraShield Fly Mask offers full-face protection from insects and the sun, with coverage now extended to the nose. The nose piece is firmly attached with a sturdy Velcro® closure, but can easily be removed for washing. The extended nose option is particularly beneficial to horses with light coloured noses, blocking 80% of harmful UV rays to protect sensitive skin.

In addition to the removable nose, a number of upgrades have been made to the UltraShield Fly Mask to even further improve performance. The mask now features a wider Velcro closure at the jowl to help keep the mask secure, a new angle to the eye darts to increase protection around the eyes, added coating to the mesh for enhanced durability, and reinforced double seams for even greater tear resistance. The UltraShield® Fly Mask with Removable Nose is made from breathable, moisture-wicking fabrics for optimal comfort and fit. These include a diamond knit around the poll and jowl, and a lightweight sport knit for the ears. UV protection remains a concern, and the reinforced mesh continues to offer an impressive 80% UV protection rating for coverage of the face and nose.

For more product information, visit www.absorbine.co.uk or find us on Facebook at www.facebook.com/AbsorbineUK.

ENDS

For more press information, contact Holdsworth PR on 01903 892060 or email jenny@holdsworthpr.co.uk

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