Once in a while something comes along that allows you to attract a disproportionate amount of attention. Just posting stories to your Facebook page is no longer a guarantee that your audience will see them.
Because Facebook Live is the hot new thing on the site, getting involved now will give you unparalleled presence, and the opportunity to create extra content with ease.
Facebook Live is great. It allows everyone to become a live broadcaster with just the camera in their pocket. It gives brands and influencers the opportunity to create instant content that's compelling due to its immediacy and novelty. Of course, the fact that Facebook notifies everyone in your network about your live video makes it a really powerful tool to get coverage for a campaign too. This is especially important when your organic posts might now only reach 2% of followers – encouraging you to pay to boost them.
All you need is a smartphone. Check out some great examples. Here's our advice…
Location, location, location
Make sure you're somewhere with a strong wifi connection and you don't have your back to a window (unlike Chris, above) or direct sunlight – the glare with make you invisible.
Practice makes perfect
If you want to have a practice, film yourself on your own Facebook profile and set the audience to Only me. Once within the Facebook app:
1. Tap What's on your mind?
2. Tap the Friends drop down
3. Tap on More
4. Tap on Only me
5. Tap on Done in the top right corner.
Charge your phone
Goes without saying, doesn't it? You'd be surprised.
Forward your calls
Before you begin, make sure you've forwarded your calls to avoid any interruptions.
How to forward calls on an iPhone:
1. On the Settings screen, tap Phone and then tap Call Forwarding
2. Tap to turn on Call Forwarding
3. Enter the number where you want incoming calls to go to
4. Tap the Call Forwarding button to return to the main Call Forwarding screen.
How to forward calls on a Samsung:
1. Tap Apps
2. Tap Phone
3. Tap Menu
4. Tap Call settings
5. Tap Call forwarding
6. Tap the required option (Voice call)
7. Tap the required option (Always forward)
8. Enter the phone number.
On your Facebook page
Go to your Facebook page – or the Facebook page you've been given admin access for a takeover – and tap Publish, then tap Live video.
Decide which way you're going to hold the phone. We would recommend landscape as it looks much better and sits neatly on top of the comments section for those watching. However, it's up to you. But once you press Go Live, don't change it or you'll end up sideways or upside-down.
The camera will automatically be in selfie mode. If you're at an event you can always tap the rotate button to switch it round. You can switch between cameras throughout your video if you wish.
Tap 'Describe your live video…' and add a short and sweet, all killer no filler line. Get straight to the point with what the video's about eg. John Joe from The Best Company is introducing his latest groundbreaking product. If you're doing a takeover the page's owner should send you some text to paste in. Once you're happy with the description tap on the area above the text section to minimise it.
Once you're ready to go, tap Go Live. You'll see a 3, 2, 1, countdown and then… you're LIVE. You can pretend like you're talking to yourself in the mirror.
We recommend propping your phone against your computer with the Facebook page you're streaming on open so you can refresh the page to show the comments under your video. If you have a script or a set of questions to answer it's best to print these off so you have them to hand.
To end your live video, tap Finish then tap Post so the video will be published to your Facebook feed, or the feed of the page your taking over.
That's it. Please do let us know how you get on and tag us in your videos so we can see and share them. You might also like to check out our new series of live Facebook takeovers, #ECNLive.